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First Investment in Algorithmic Ad Optimization Innovator, Chalice
“Advancing the open internet is core to our mission at
The announcement comes as
“The Trade Desk’s platform APIs have been key in establishing Chalice as an Open Internet ad tech innovator. The Trade Desk’s approach leaves room for industry innovation, in a way that is not possible with
About
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in
About Chalice Custom Algorithms
Chalice empowers forward-thinking brands to own their success with transparent, tailored and intelligent algorithmic ad buying. Leveraging brand-specific KPIs, protected insights, and predictive analytics, Chalice’s lightweight tech layer is designed to help brands get ahead -- and stay ahead -- of their competitors. Chalice’s founders are industry veterans from
View source version on businesswire.com: https://www.businesswire.com/news/home/20210707005303/en/
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PR@thetradedesk.com
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