Press Releases
« Back |
![]() |
« Back |
![]() |
Powered by a secured technology that encrypts and hashes a consumer’s email address for their protection, the solution will be open source, interoperable and non-commercial. Unified ID 2.0 will be governed by an independent group to preserve neutrality. Key elements of Unified ID 2.0 include:
“Nielsen represents the gold standard in media data and measurement. Their support of Unified ID 2.0 is a significant step in advancing the value of the open internet,” said
Unlike cookies, Unified ID 2.0 will operate across advertising channels. Advertisers will now be able to understand campaign performance across streaming TV, browsers, mobile, audio, TV apps and devices with a single ID, creating a stronger environment for precision and measurement. This is critical as marketers and publishers look to understand their audience across platforms in a simple way.
“The TV and digital worlds are colliding - to provide the market with cross-media measurement that actually drives transactions, the industry needs to align on a common way to share and protect data,” said
For more information on the current state of the Unified ID 2.0, please visit the Unified ID solution site.
About
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in
About Nielsen
View source version on businesswire.com: https://www.businesswire.com/news/home/20201102005296/en/
melinda.zurich@thetradedesk.com
Nielsen
sarah.muratore@nielsen.com
Source: