LOS ANGELES--(BUSINESS WIRE)--Mar. 18, 2019--
Global advertising technology leader The
Trade Desk (Nasdaq: TTD)
is pleased to announce that Lise Buyer has joined its board of
directors. Buyer is the founder and has been the Managing Partner since
2006 of the Class V Group, a consulting firm that advises companies on
successful initial public offerings and other market strategies. Buyer
advised The Trade Desk prior to its IPO in September 2016.
Previously, Buyer was the Director of Business Optimization for Google,
where she was one of the chief architects of the company’s IPO. Prior to
Google, she had an extensive career in the investment industry,
including years as an institutional investor, an equity research analyst
and as a venture capitalist. Through early 2000, at Credit Suisse First
Boston, Buyer was Director of the Internet/New Media research practice.
For the previous six years, Ms. Buyer was an institutional investor at
T. Rowe Price Associates, responsible for the firm’s investments in
desktop technology. She began her career on Wall Street as an analyst of
both the technology and entertainment industries.
Ms. Buyer served on the board of directors for the publicly traded
Greenfield Online Inc., an online survey company, until it was acquired
by Microsoft.
“I am excited to have Lise join our board of directors,” said Jeff
Green, Founder and CEO of The Trade Desk. “Lise knows the management
team, board and The Trade Desk very well from her consulting experience
with us. Her grasp of the internet, media and entertainment markets
coupled with her impressive background in the investment industry will
further enhance our board’s strength and expertise.”
“With its visionary leadership and leading technology solutions and
service, The Trade Desk is in a strong and compelling position to
prosper as the world moves to programmatic. I am pleased to join as a
member of The Trade Desk board of directors,” said Buyer. “I look
forward to working with the company’s leadership team in continuing the
company’s rocketing success.”
Ms. Buyer holds a B.A. from Wellesley College and an M.B.A. from the
Owen Graduate School of Management at Vanderbilt University. She is a
past Trustee of the Nichols School, prior member of the TED Braintrust
and a former Fellow of the Davos World Economic Forum.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers
of advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize digital advertising campaigns
across ad formats and devices. Integrations with major data, inventory,
and publisher partners ensure maximum reach and decisioning
capabilities, and enterprise APIs enable custom development on top of
the platform. Headquartered in Ventura, CA, The Trade Desk has offices
across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or
follow us on Facebook, Twitter, LinkedIn
and YouTube.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190318005752/en/
Source: The Trade Desk
Investors
Chris Toth
Vice President Investor Relations, The
Trade Desk
ir@thetradedesk.com
310-334-9183
Media
Mason Burnham
Sr. Director, Communications, The Trade
Desk
pr@thetradedesk.com
914-263-8716