NEW YORK--(BUSINESS WIRE)--Jan. 31, 2019--
TripleLift, the industry’s largest comScore ranked native advertising
company, has integrated The Trade Desk’s unified ID solution into their
supply stack. This joint commitment is an effort to improve the digital
match rates outside of walled gardens in the digital advertising
ecosystem. This is available through The Trade Desk offering its
inclusive, global cookie footprint at no cost to the digital advertising
industry at large.
Adoption of the free unified ID solution allows all parties across the
supply chain (SSPs, DSPs, DMPs and data providers) to use The Trade
Desk’s cookie footprint to increase their own cookie coverage across the
global independent internet.
“Unified ID provides many benefits to marketers, digitals platforms and
consumers, which is why we are excited to join The Trade Desk on this
initiative,” said Ari Lewine, Co-founder and Chief Strategy Officer,
TripleLift. “We believe this partnership will help satisfy marketer’s
desire for targeting that rivals the capabilities of walled gardens and
enables them to extend their social budgets to native.”
“TripleLift has committed to growing their presence in the programmatic
native advertising ecosystem and we are thrilled that they have adopted
the unified ID solution,” said Brian Stempeck, Chief Client Officer, The
Trade Desk. “The collective participation of the unified ID solution
confirms the industry’s desire to advance the delivery of digital
advertising.”
About TripleLift
TripleLift is the industry's leading programmatic native advertising
platform. The company's technology allows brands to amplify their
content through in-feed native ads that match the unique look and feel
of thousands of publishers. Publishers leverage TripleLift's technology
to create a new revenue stream through monetizing their in-feed
inventory. For more information about TripleLift, please visit triplelift.com.
About The Trade Desk, Inc.
The Trade Desk™ is a technology company that empowers buyers
of advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize more expressive data-driven
digital advertising campaigns across ad formats, including display,
video, audio, native and, social, on a multitude of devices, such as
computers, mobile devices, and connected TV. Integrations with major
data, inventory, and publisher partners ensure maximum reach and
decisioning capabilities, and enterprise APIs enable custom development
on top of the platform. Headquartered in Ventura, CA, The Trade Desk has
offices across North America, Europe, and Asia Pacific. To learn more,
visit thetradedesk.com or
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and LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190131005181/en/
Source: The Trade Desk
Shelley Petri
Blast PR for TripleLift
shelley@blastpr.com
Patrick Wentling
Communications and PR Manager
The Trade Desk
Patrick.wentling@thetradedesk.com
6107162309