SAN FRANCISCO & LOS ANGELES--(BUSINESS WIRE)--Jan. 22, 2019--
Sharethrough, one of the industry’s largest native ad exchanges for the
open web, has integrated The Trade Desk’s unified ID solution on their
exchange. This collaborative venture is an effort to improve the digital
match rates outside of walled gardens in the digital advertising
ecosystem. This is available through The Trade Desk offering its
inclusive, global cookie footprint at no cost to the digital advertising
industry at large.
Adoption of the free unified ID solution allows all parties across the
supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade
Desk’s cookie footprint to increase their own cookie coverage across the
global independent internet.
“The positive impact of the unified ID solution across the landscape is
unquestionable,” said Curt Lawson, Chief Product Officer, Sharethrough.
“As native advertising continues to expand and work cohesively amongst
the ecosystem, the cookie matches are imperative to more effective and
smarter advertising. With the scale of The Trade Desk’s ID, it was an
easy choice for us to participate.”
“Sharethrough is demonstrating their leadership position in the native
advertising space of the industry by adopting the unified ID solution
and we are excited they’ve joined our initiative,” said Brian Stempeck,
Chief Client Officer, The Trade Desk. “The widespread adoption of the
unified ID solution validates our collective mission to improve the
effectiveness of digital advertising.”
About Sharethrough
Sharethrough helps the world's largest marketers and trading desks
deliver display and video campaigns across the highest performing native
placements on thousands of content sites. The Sharethrough Exchange
(STX) powers over 40 billion monthly impressions and is integrated with
over 30 of the world's largest demand side platforms, enabling buyers to
efficiently achieve their marketing objectives at scale. Sharethrough
was founded in 2008 and is headquartered in San Francisco, with offices
in New York, Chicago, Los Angeles, Austin, Detroit, London, Tokyo and
Toronto.
About The Trade Desk, Inc.
The Trade Desk™ is a technology company that empowers buyers
of advertising. Through its self-service, cloud-based platform, ad
buyers can create, manage, and optimize more expressive data-driven
digital advertising campaigns across ad formats, including display,
video, audio, native and, social, on a multitude of devices, such as
computers, mobile devices, and connected TV. Integrations with major
data, inventory, and publisher partners ensure maximum reach and
decisioning capabilities, and enterprise APIs enable custom development
on top of the platform. Headquartered in Ventura, CA, The Trade Desk has
offices across North America, Europe, and Asia Pacific. To learn more,
visit thetradedesk.com or
follow us on Facebook, Twitter,
and LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190122005118/en/
Source: The Trade Desk, Inc.
Pat Wentling
The Trade Desk
Patrick.wentling@thetradedesk.com
610-716-2309
Bene Lochtenberg
Product Marketing Manager
Sharethrough
bene@sharethrough.com