LOS ANGELES--(BUSINESS WIRE)--Dec. 19, 2018--
Independent advertising technology platform PubMatic formally announced
that it has integrated The Trade Desk’s unified ID solution onto its
sell-side platform. Together, these two programmatic advertising leaders
aim to improve the impact and effectiveness of addressable audience
reach. This is made possible by The Trade Desk offering its extensive,
global cookie footprint at no cost to the digital advertising industry
at large.
Adoption of the free unified ID solution allows all parties across the
supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade
Desk’s cookie footprint to increase their own cookie coverage across the
global independent internet. In addition, the unified ID solution allows
for much stronger match rates across all parties involved.
“The size and scale of the open Internet makes tools like The Trade
Desk’s unified ID solution necessary for more effective marketing at a
global scale,” said Amar Goel, Founder and Chief Growth Officer,
PubMatic. “The supply-side will play a crucial role in increasing
adoption, and identity resolution is a win-win for our entire industry
to drive higher yield for publishers, improve the independent internet
and challenge the walled gardens.”
“PubMatic is a leader in the programmatic supply landscape and we are
thrilled that they were early implementers of the unified ID solution,”
said Brian Stempeck, Chief Client Officer, The Trade Desk. “We decided
to launch this initiative as a way to offer our industry a simple, free
solution to a very solvable problem that improves the open internet.
Widespread adoption of the unified ID solution helps digital advertising
become even more effective.”
About PubMatic
PubMatic is a publisher-focused sell-side platform for an open digital
media future. Featuring leading omni-channel revenue automation
technology for publishers and enterprise-grade programmatic tools for
media buyers, PubMatic’s publisher-first approach enables advertisers to
access premium inventory at scale. Processing over 12 trillion
advertiser bids per month, PubMatic has created a global infrastructure
to drive publisher monetization and control over their ad inventory.
Since 2006, PubMatic’s focus on data and technology innovation has
fueled the rise of the programmatic industry as a whole. Headquartered
in Redwood City, California, PubMatic operates 13 offices and six data
centers worldwide.
PubMatic is a registered trademark of PubMatic, Inc. Other trademarks
are the property of their respective owners.
About The Trade Desk, Inc.
The Trade Desk™ is a technology company that empowers buyers of
advertising. Through its self-service, cloud-based platform, ad buyers
can create, manage, and optimize more expressive data-driven digital
advertising campaigns across ad formats, including display, video,
audio, native and, social, on a multitude of devices, such as computers,
mobile devices, and connected TV. Integrations with major data,
inventory, and publisher partners ensure maximum reach and decisioning
capabilities, and enterprise APIs enable custom development on top of
the platform. Headquartered in Ventura, CA, The Trade Desk has offices
across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com
or follow us on Facebook,
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and LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181219005091/en/
Source: The Trade Desk, Inc.
Johanna Bauman
VP, Marketing Communications
Johanna.bauman@pubmatic.com
646.453.7245
Patrick Wentling
Communications and PR Manager
Patrick.wentling@thetradedesk.com
610.716.2309