As Chief Commercial Officer of The Trade Desk, Sims drives the company’s revenue generation and new client acquisition globally. Sims manages The Trade Desk’s global business development organization as well as the inventory partnerships team to continue the company’s rapid growth, particularly in the area of connected TV (CTV). Sims has more than 20 years’ experience in the advertising industry, six of those with The Trade Desk.
Prior to his appointment as CRO, Sims served as Senior Vice President of Inventory Partnerships at The Trade Desk. In that role, Sims drove the company's strategy and execution in creating cutting-edge supply-side collaborations with partners around the world and across multiple channels including video, audio, mobile, native and display. Sims spearheaded The Trade Desk’s growth in emerging channels like CTV and Audio, with CTV spend on The Trade Desk’s platform increasing 137% percent year-over-year from 2018 to 2019 and audio spend on the platform up 185% from 2018 to 2019. Sims has been influential in driving The Trade Desk’s continued global growth, with first-to-market integrations with many premium publishers in the past year, including Amazon Publisher Services, Disney Advertising Sales, NBCUniversal, SlingTV, Freewheel, Spotify, and TubiTV in the U.S., TikTok and AbemaTV in the Asia Pacific region, and RakutenTV and TFI in Europe.
Additionally, Sims leads the company’s industry-shaping publisher management platform, where advertisers can transact with publishers to buy premium inventory through programmatic channels.
A recognized industry leader, Sims was named one of the 23 insiders shaping the future of TV advertising by Business Insider and he has been quoted and published in a variety of media, including Adweek, Variety, ZDNet, MediaPost and eMarketer’s ‘Behind the Numbers’ podcast. He is a frequent speaker at industry events including Cannes Lions, DMEXCO, AdvertisingWeek, IAB’s Programmatic Symposium, and Modern Marketing Summit as well as many partner events.
Sims serves on the Board of Directors for the Ad Council, an American nonprofit organization that produces, distributes, and promotes public service announcements.
Sims is an advertising technology veteran, having previously served as Director of Business Development at OpenX, and Director of Media at Spot Runner.
Sims is a graduate of Vanderbilt University and lives and works in New York City.