Samantha Jacobson

Samantha Jacobson, Chief Strategy Officer and Executive Vice President

As Chief Strategy Officer and Executive Vice President for The Trade Desk, Samantha Jacobson manages strategic investments and cross-functional initiatives to reinforce TTD’s position as an industry leader. She joined The Trade Desk’s Board of Directors in 2024.

Samantha joined The Trade Desk after six years at Oracle where she managed the global business development and strategy team. Prior to Oracle, Samantha was at Datalogix where she crafted partnerships with industry giants like Twitter, Pinterest, Microsoft, Google, and Apple.

Before joining Datalogix in 2013, Samantha held a variety of business development, partner management, and strategy positions at other companies such as eBay and American Express. During these roles, Samantha honed her strategy and consulting expertise working for the business leaders of various companies to help them define their path forward and understand market dynamics. She then moved to more operational roles to help implement these goals through partner management and development working with a variety of clients from restaurants to financial institutions to tech companies.

Samantha is an advocate for access to education – having previously served on the boards of the Denver Preschool Program and The New America School. She holds a Bachelor of Science in Economics degree from The Wharton School at the University of Pennsylvania with concentrations in Finance and Management and received her Master’s in Business Administration from Harvard Business School. In her free time, Samantha enjoys traveling, reading, and scuba diving with her husband Phil and their five children.