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- Koa™ is powerful AI that improves advertisers’ decisioning and accelerates campaign performance. Koa’s robust and transparent forecasting engine is built on The Trade Desk’s valuable data set – including nearly nine million queries every second – to help buyers extend audience reach and spend more efficiently.
- The Trade Desk Planner is a data-driven media planning tool that delivers audience insights and informs ad strategies across channels and devices.
- Megagon™ is an intuitive new user interface that proactively surfaces tailored insights and offers Koa Recommendations to help advertisers make real-time optimization decisions. Megagon helps buyers save time and advertising budget without sacrificing transparency and control.
The Trade Desk’s enhanced platform allows advertisers to:
- Easily plan and immediately activate cross-channel campaigns that identify high-value opportunities before spending a single dollar in market
- Have immediate visibility into the impact on scope and spend for every optimization made or setting selected in the platform
- Make smarter, more effective optimizations with customized, data-driven Koa Recommendations
The global launch will be kicked off by
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in
Associate Vice President, 5WPR
Vice President Investor Relations, The
A video accompanying this announcement is available at: http://www.globenewswire.com/NewsRoom/AttachmentNg/6df1af93-4db5-4266-a0ff-2e75fcdaef4a.