SEC Filings

Form S-1
TRADE DESK, INC. filed this Form S-1 on 02/16/2017
Document Outline
Entire Document (4731.5 KB)
Subdocument 1 - S-1 - S-1
Page 1 - As filed with the Securities and Exchange Commission on February 16, 2017.
Page 2 - The information in this preliminary prospectus is not complete and may be changed. These securities
Page 3 - None of us, the selling stockholders or underwriters have authorized anyone to provide you with diff
Page 4 - SUMMARY
Page 5 - Our Industry
Page 6 - Fragmentation of Audience.
Page 7 - What We Do
Page 8 - Our Growth Strategy
Page 9 - Corporate Information
Page 10 - N/A
Page 11 - The Offering
Page 12 - N/A
Page 13 - Summary Consolidated Financial Data
Page 14 - N/A
Page 15 - RISK FACTORS
Page 16 - The loss of advertising agencies as clients could significantly harm our business, operating results
Page 17 - The market for programmatic buying for advertising campaigns is relatively new and evolving. If this
Page 18 - Economic downturns and market conditions beyond our control could adversely affect our business, fin
Page 19 - We often have long sales cycles, which can result in significant time between initial contact with a
Page 20 - Our business is primarily dependent on advertisers buying display advertising. A decrease in the use
Page 21 - Seasonal fluctuations in advertising activity could have a material impact on our revenue, cash flow
Page 22 - We have identified material weaknesses in our internal control over financial reporting and, if our
Page 23 - We may experience outages and disruptions of our platform if we fail to maintain adequate security a
Page 24 - Legislation and regulation of online businesses, including privacy and data protection regimes, coul
Page 25 - If the use of third-party cookies is rejected by Internet users, restricted or otherwise subject to
Page 26 - Potential Do Not Track standards or government regulation could limit our access to the user data th
Page 27 - Failure to comply with industry self-regulation could harm our brand, reputation and business.
Page 28 - If we fail to offer sufficient client training and support, our business and reputation would suffer
Page 29 - International expansion subjects us to additional costs and risks that can adversely affect our busi
Page 30 - Exposure to foreign currency exchange rate fluctuations could negatively impact our operating result
Page 31 - We may not be able to secure additional financing on favorable terms, or at all, to meet our future
Page 32 - Our management team has limited experience managing a public company.
Page 33 - Our proprietary rights may be difficult to enforce, which could enable others to copy or use aspects
Page 34 - We face potential liability and harm to our business based on the nature of our business and the con
Page 35 - The market growth forecasts included in this prospectus may prove to be inaccurate and, even if the
Page 36 - Sales of substantial blocks of our common stock into the public market after this offering, includin
Page 37 - Insiders have substantial control over our company, including as a result of the dual class structur
Page 38 - If we fail to maintain or implement effective internal controls, we may not be able to report financ
Page 39 - Our charter documents and Delaware law could discourage takeover attempts and other corporate govern
Page 40 - Our certificate of incorporation provides that the Court of Chancery of the State of Delaware is the
Page 41 - SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
Page 42 - N/A
Page 43 - MARKET, INDUSTRY AND OTHER DATA
Page 44 - USE OF PROCEEDS
Page 45 - MARKET PRICE OF CLASS A COMMON STOCK
Page 46 - DIVIDEND POLICY
Page 47 - SELECTED CONSOLIDATED FINANCIAL DATA
Page 48 - N/A
Page 49 - N/A
Page 50 - MANAGEMENT S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Page 51 - Factors Affecting Our Performance
Page 52 - Ability to Expand our Omnichannel Reach, Including Television and Digital Radio
Page 53 - Seasonality
Page 54 - Technology and Development.
Page 55 - Provision for (Benefit from) Income Taxes
Page 56 - Comparison of the Years Ended December 31, 2014, 2015 and 2016
Page 57 - 2015 Compared to 2014
Page 58 - 2016 Compared to 2015
Page 59 - 2016 Compared to 2015
Page 60 - N/A
Page 61 - Liquidity and Capital Resources
Page 62 - Revolving Credit Facility
Page 63 - Operating Activities
Page 64 - Investing Activities
Page 65 - Internal Control Over Financial Reporting
Page 66 - Management s Remediation Efforts
Page 67 - Revenue Recognition
Page 68 - Fair Value of Common Stock.
Page 69 - Income Taxes
Page 70 - Foreign Currency Exchange Risk
Page 71 - BUSINESS
Page 72 - N/A
Page 73 - Our Industry
Page 74 - Increased Use of Data.
Page 75 - Digital Advertising Eco-System
Page 76 - What We Do
Page 77 - Our Strengths
Page 78 - Our Growth Strategy
Page 79 - N/A
Page 80 - Our Technology
Page 81 - Our Advertising and Data Inventory Suppliers
Page 82 - Seasonality
Page 83 - Privacy and Data Protection Regulation
Page 84 - Facilities
Page 85 - MANAGEMENT
Page 86 - Robert D. Perdue
Page 87 - Thomas Falk
Page 88 - Voting Arrangements
Page 89 - Board Meetings
Page 90 - Compensation Committee
Page 91 - Code of Business Conduct and Ethics
Page 92 - Director Compensation
Page 93 - EXECUTIVE COMPENSATION
Page 94 - 2016 Cash Incentives
Page 95 - No Tax Gross-Ups
Page 96 - Executive Compensation Arrangements
Page 97 - Jeff T. Green Offer Letter
Page 98 - CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS
Page 99 - Employment Arrangement
Page 100 - Policies and Procedures for Related Party Transactions
Page 101 - PRINCIPAL AND SELLING STOCKHOLDERS
Page 102 - N/A
Page 103 - N/A
Page 104 - DESCRIPTION OF CAPITAL STOCK
Page 105 - Subdivisions and Combinations.
Page 106 - Options
Page 107 - Expiration of Registration Rights
Page 108 - Authorized But Unissued Shares
Page 109 - SHARES ELIGIBLE FOR FUTURE SALE
Page 110 - Rule 701
Page 111 - MATERIAL U.S. FEDERAL INCOME TAX CONSEQUENCES TO NON-U.S. HOLDERS
Page 112 - Definition of a Non-U.S. Holder
Page 113 - Sale or Other Taxable Disposition
Page 114 - Additional Withholding Tax on Payments Made to Foreign Accounts
Page 115 - UNDERWRITING
Page 116 - Conflicts of Interest
Page 117 - Notice to Prospective Investors in the European Economic Area
Page 118 - Notice to Prospective Investors in France
Page 119 - Notice to Prospective Investors in Singapore
Page 120 - Notice to Investors in Canada
Page 121 - LEGAL MATTERS
Page 122 - THE TRADE DESK, INC.
Page 123 - REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
Page 124 - THE TRADE DESK, INC.
Page 125 - THE TRADE DESK, INC.
Page 126 - THE TRADE DESK, INC.
Page 127 - THE TRADE DESK, INC.
Page 128 - THE TRADE DESK, INC.
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Page 146 - THE TRADE DESK, INC.
Page 147 - THE TRADE DESK, INC.
Page 148 - THE TRADE DESK, INC.
Page 149 - THE TRADE DESK, INC.
Page 150 - THE TRADE DESK, INC.
Page 151 - THE TRADE DESK, INC.
Page 152 - THE TRADE DESK, INC.
Page 153 - Shares
Page 154 - PART II
Page 155 - N/A
Page 156 - N/A
Page 157 - N/A
Page 158 - SIGNATURES
Page 159 - N/A
Page 160 - EXHIBIT INDEX
Page 161 - N/A
Subdocument 2 - EX-21.1 - EX-21.1
Page 1 - EXHIBIT 21.1
Subdocument 3 - EX-23.1 - EX-23.1
Page 1 - EXHIBIT 23.1
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