Washington, D.C. 20549

Form 8-K


Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event Reported): August 9, 2018  

(Exact Name of Registrant as Specified in Charter)

(State or Other Jurisdiction of Incorporation)(Commission File Number)(I.R.S. Employer Identification Number)


42 N. Chestnut Street, Ventura, California 93001
(Address of Principal Executive Offices) (Zip Code)

(805) 585-3434
(Registrant's telephone number, including area code)

Not Applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 [   ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 [   ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 [   ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 [   ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))


Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2). Emerging growth company [   ]


If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [   ]


Item 2.02. Results of Operations and Financial Condition.

On August 9, 2018, The Trade Desk, Inc. (the “Registrant”) issued a press release announcing its financial results for the quarter ended June 30, 2018. A copy of the press release is being furnished as Exhibit 99.1 to this Current Report on Form 8-K.

The information in this Current Report on Form 8-K and Exhibit 99.1 attached hereto is intended to be furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.

Item 9.01. Financial Statements and Exhibits.

(d)      The following exhibit is being filed herewith:

Exhibit No.   Description
99.1   Press release of the Registrant dated August 9, 2018


Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: August 9, 2018By: /s/ Paul E. Ross        
  Paul E. Ross
  Chief Financial Officer
(Principal Financial and Accounting Officer)



The Trade Desk Reports Second Quarter Financial Results

LOS ANGELES, Aug. 09, 2018 (GLOBE NEWSWIRE) -- The Trade Desk, Inc. (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced financial results for its second quarter ended June 30, 2018. 

“There is strong momentum to diversify the way advertisers spend on digital. We continued to see marketers spend disproportionately more with The Trade Desk as they look beyond the few search and social sites that historically captured the most advertising dollars. Our strategy of being the best platform for media buying and not owning or arbitraging media is more valuable today than it ever was,” said Jeff Green, founder and CEO of The Trade Desk. “We broke our previous revenue record and surpassed our own expectations during the second quarter.  Record revenue of $112.3 million was a 54% increase year over year which equaled the 54% year over year increase we had last year in the second quarter. Net income was a record $19.3 million. Connected TV, audio, mobile and video led our channel growth.  Our momentum continued with additional large customer wins and robust international growth. During the quarter, we also launched the Next Wave, the biggest product launch in our company’s history. The Next Wave includes three game-changing components: Koa™, a powerful artificial intelligence (AI) agent; The Trade Desk Planner, a data-driven media planning tool; and Megagon, our intuitive new user experience.”

Second Quarter 2018 Financial Highlights:

The following table summarizes our consolidated financial results for the periods ended June 30, 2018 and 2017 ($ in millions, except per share amounts):

  Three Months Ended  Six Months Ended 
  June 30,  June 30, 
  2018  2017  2018  2017 
GAAP Results                
Revenue $112.3  $72.8  $198.0  $126.2 
Increase in revenue year over year  54%  54%  57%  63%
Net Income $19.3  $18.8  $28.4  $23.8 
Diluted EPS $0.43  $0.43  $0.63  $0.54 
Non-GAAP Results                
Adjusted EBITDA $36.9  $25.3  $55.8  $31.5 
Adjusted EBITDA Margin  33%  35%  28%  25%
Non-GAAP Net Income $27.2  $23.0  $42.6  $30.9 
Non-GAAP Diluted EPS $0.60  $0.52  $0.95  $0.71 

Second Quarter and Recent Business Highlights Include:

Third Quarter and Revised Full Year 2018 Outlook:

Mr. Green added, “Programmatic is the fastest growing segment of advertising and the Trade Desk is going faster than anyone in programmatic. We continue to see momentum as ad dollars shift to our platform, and as such, we now expect revenue to be at least $456 million for the full year. We continue to make aggressive, yet prudent investments in our business in our key growth areas, such as mobile, video, connected TV and expanding our global infrastructure, and we now expect our adjusted EBITDA for 2018 to be $140 million.”

The Trade Desk is providing its financial targets for the third quarter of 2018 and revised targets for its fiscal year 2018. The Company’s financial targets are as follows:

Third Quarter 2018:

Full Year 2018

Reconciliation of adjusted EBITDA guidance to net income, the closest corresponding U.S. GAAP measure is not available without unreasonable efforts on a forward-looking basis due to the variability and complexity with respect to the charges excluded from these non-GAAP measures; in particular, the measures and effects of our stock-based compensation expense that are directly impacted by unpredictable fluctuations in our share price. We expect the variability of the above charges could have a significant and potentially unpredictable, impact on our future U.S. GAAP financial results.

Use of Non-GAAP Financial Information
Included within this press release are the non-GAAP financial measures of Adjusted EBITDA, Non-GAAP net income and Non-GAAP diluted EPS that supplement the Condensed Consolidated Statements of Operations of The Trade Desk, Inc. (the Company) prepared under generally accepted accounting principles (GAAP). Adjusted EBITDA is earnings before depreciation and amortization, stock-based compensation, interest expense (income), net, secondary offering costs and provision for (benefit from) income taxes. Non-GAAP net income excludes charges and the related income tax effects for stock-based compensation and secondary offering costs. Tax rates on the tax-deductible portions of the stock-based compensation expense approximating 30% and 40% have been used in the computation of non-GAAP net income and non-GAAP diluted EPS for the 2018 and 2017 periods, respectively. Reconciliations of GAAP to non-GAAP amounts for the periods presented herein are provided in schedules accompanying this release and should be considered together with the Condensed Consolidated Statements of Operations. These non-GAAP measures are not meant as a substitute for GAAP, but are included solely for informational and comparative purposes. The Company's management believes that this information can assist investors in evaluating the Company's operational trends, financial performance, and cash generating capacity. Management believes these non-GAAP measures allow investors to evaluate the Company’s financial performance using some of the same measures as management. However, the non-GAAP financial measures should not be regarded as a replacement for or superior to corresponding, similarly captioned, GAAP measures and may be different from non-GAAP financial measures used by other companies.

Second Quarter Fiscal Year 2018 Results Webcast and Conference Call Details

About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.

Forward-Looking Statements
This document contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to expectations concerning matters that (a) are not historical facts, (b) predict or forecast future events or results, or (c) embody assumptions that may prove to have been inaccurate, including statements relating to the industry and market trends, and the Company’s financial targets such as revenue and Adjusted EBITDA.  When words such as “believe,” “expect,” “anticipate,” “will”, “outlook” or similar expressions are used, the Company is making forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give readers any assurance that such expectations will prove correct. These forward-looking statements involve risks, uncertainties and assumptions, including those related to the Company’s limited operating history, which makes it difficult to evaluate the Company’s business and prospects, the market for programmatic advertising developing slower or differently than the Company’s expectations, the demands and expectations of clients and the ability to attract and retain clients. The actual results may differ materially from those anticipated in the forward-looking statements as a result of numerous factors, many of which are beyond the control of the Company. These are disclosed in the Company’s reports filed from time to time with the Securities and Exchange Commission, including its most recent Form 10-K and any subsequent filings on Forms 10-Q or 8-K, available at www.sec.gov. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company does not intend to update any forward-looking statement contained in this press release to reflect events or circumstances arising after the date hereof.

(Amounts in thousands, except per share amounts) 
  Three Months Ended  Six Months Ended 
  June 30,  June 30, 
  2018  2017  2018  2017 
Revenue $112,333  $72,804  $198,001  $126,156 
Operating expenses:                
Platform operations  26,601   15,151   49,498   27,700 
Sales and marketing  20,690   14,166   36,720   26,642 
Technology and development  19,484   12,135   37,185   22,596 
General and administrative  19,396   11,658   38,506   27,588 
Total operating expenses  86,171   53,110   161,909   104,526 
Income from operations  26,162   19,694   36,092   21,630 
Total other expense, net  1,064   1,303   1,764   2,095 
Income before income taxes  25,098   18,391   34,328   19,535 
Provision for (benefit from) income taxes  5,755   (458)  5,915   (4,223)
Net income $19,343  $18,849  $28,413  $23,758 
Earnings per share:                
Basic $0.46  $0.47  $0.68  $0.60 
Diluted $0.43  $0.43  $0.63  $0.54 
Weighted average shares outstanding:                
Basic  42,174   40,046   41,903   39,609 
Diluted  45,242   43,944   44,895   43,752 

(Amounts in thousands) 
  Three Months Ended  Six Months Ended 
  June 30,  June 30, 
  2018  2017  2018  2017 
Platform operations $1,107  $496  $1,903  $725 
Sales and marketing  2,759   1,238   4,724   1,777 
Technology and development  2,534   1,326   4,892   1,991 
General and administrative  2,858   1,131   5,022   2,020 
Total $9,258  $4,191  $16,541  $6,513 

(Amounts in thousands) 
  As of  As of 
  June 30,
  December 31,
Current assets:        
Cash and cash equivalents $141,681  $155,950 
Accounts receivable, net  645,555   599,565 
Prepaid expenses and other current assets  13,170   10,298 
Total current assets  800,406   765,813 
Property and equipment, net  23,031   17,405 
Deferred income taxes  3,359   3,359 
Other assets, non-current  12,609   10,587 
Total assets $839,405  $797,164 
Current liabilities:        
Accounts payable $503,208  $490,377 
Accrued expenses and other current liabilities  28,376   28,155 
Total current liabilities  531,584   518,532 
Debt, net     27,000 
Other liabilities, non-current  6,847   6,049 
Total liabilities  538,431   551,581 
Stockholders' equity:        
Preferred stock      
Common stock      
Additional paid-in capital  236,581   209,603 
Retained earnings  64,393   35,980 
Total stockholders' equity  300,974   245,583 
Total liabilities and stockholders' equity $839,405  $797,164 

(Amounts in thousands) 
  Six Months Ended June 30, 
  2018  2017 
Net income $28,413  $23,758 
Adjustments to reconcile net income to net cash provided by (used in) operating activities:        
Depreciation and amortization  4,830   3,189 
Stock-based compensation  16,541   6,513 
Bad debt expense  1,239   3,460 
Other  2,725   (968)
Changes in operating assets and liabilities:        
Accounts receivable  (50,348)  (6,853)
Prepaid expenses and other assets  (2,702)  (11,643)
Accounts payable  11,220   (28,527)
Accrued expenses and other liabilities  491   (900)
Net cash provided by (used in) operating activities  12,409   (11,971)
Purchases of property and equipment  (6,585)  (6,707)
Capitalized software development costs  (2,772)  (1,811)
Net cash used in investing activities  (9,357)  (8,518)
Repayment on line of credit  (27,000)   
Payment of debt financing costs     (120)
Payment of financing obligations     (321)
Proceeds from exercise of stock options  3,209   1,124 
Proceeds from employee stock purchase plan  7,014   2,294 
Taxes paid related to net settlement of restricted stock awards  (544)  (29)
Net cash provided by (used in) financing activities  (17,321)  2,948 
Decrease in cash and cash equivalents  (14,269)  (17,541)
Cash and cash equivalents—Beginning of period  155,950   133,400 
Cash and cash equivalents—End of period $141,681  $115,859 

Non-GAAP Financial Metrics
(Amounts in thousands, except per share amounts)

The following tables show the Company’s GAAP financial metrics reconciled to non-GAAP financial metrics included in this release.

  Three Months Ended  Six Months Ended 
  June 30,  June 30, 
  2018  2017  2018  2017 
Net income $19,343  $18,849  $28,413  $23,758 
Add back:                
Depreciation and amortization expense  2,579   1,696   4,830   3,189 
Stock-based compensation expense  9,258   4,191   16,541   6,513 
Interest expense (income), net  (32)  413   124   777 
Secondary offering costs     583      1,523 
Provision for (benefit from) income taxes  5,755   (458)  5,915   (4,223)
Adjusted EBITDA $36,903  $25,274  $55,823  $31,537 

  Three Months Ended  Six Months Ended 
  June 30,  June 30, 
  2018  2017  2018  2017 
GAAP net income $19,343  $18,849  $28,413  $23,758 
Add back (deduct):                
Stock-based compensation expense  9,258   4,191   16,541   6,513 
Secondary offering costs     583      1,523 
Adjustment for income taxes  (1,364)  (602)  (2,390)  (926)
Non-GAAP net income $27,237  $23,021  $42,564  $30,868 
GAAP diluted EPS $0.43  $0.43  $0.63  $0.54 
Non-GAAP diluted EPS $0.60  $0.52  $0.95  $0.71 
Weighted average shares outstanding—diluted  45,242   43,944   44,895   43,752 

Chris Toth
Vice President Investor Relations, The Trade Desk

Austin Rotter
Associate Vice President, 5WPR