Washington, D.C. 20549

Form 8-K


Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934

Date of Report (Date of earliest event Reported): May 10, 2018  

(Exact Name of Registrant as Specified in Charter)

(State or Other Jurisdiction of Incorporation)(Commission File Number)(I.R.S. Employer Identification Number)


42 N. Chestnut Street, Ventura, California 93001
(Address of Principal Executive Offices) (Zip Code)

(805) 585-3434
(Registrant's telephone number, including area code)

Not Applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 [   ]  Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 [   ]  Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 [   ]  Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
 [   ]  Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))


Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2). Emerging growth company [   ]


If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [   ]


Item 2.02. Results of Operations and Financial Condition.

On May 10, 2018, The Trade Desk, Inc. (the “Registrant”) issued a press release announcing its financial results for the quarter ended March 31, 2018. A copy of the press release is being furnished as Exhibit 99.1 to this Current Report on Form 8-K.

The information in this Current Report on Form 8-K and Exhibit 99.1 attached hereto is intended to be furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.

Item 9.01. Financial Statements and Exhibits.

(d)     Exhibits

99.1 Press release dated May 10, 2018 of the Registrant, announcing its financial results for the quarter ended March 31, 2018.



Exhibit No. Description
99.1 Press release dated May 10, 2018 of the Registrant, announcing its financial results for the quarter ended March 31, 2018.


          Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Date: May 10, 2018By: /s/ Paul E. Ross        
  Paul E. Ross
  Chief Financial Officer
(Principal Financial and Accounting Officer)


The Trade Desk Reports First Quarter Financial Results

LOS ANGELES, May 10, 2018 (GLOBE NEWSWIRE) -- The Trade Desk, Inc. (NASDAQ:TTD), a provider of a global technology platform for buyers of advertising, today announced financial results for its first quarter ended March 31, 2018. 

“The programmatic revolution continues to gain momentum. In the first quarter we surpassed even our own expectations. A steady stream of new brands and agencies joined our platform; we won additional spend from existing customers; and we developed closer relationships with the biggest brands in the world.  For the quarter, revenue was $85.7 million, up 61% from a year ago and adjusted EBITDA increased 202% to $18.9 million,” said Founder and CEO of The Trade Desk, Jeff Green. “International growth was again exceptional.  Much of our growth came in channels key to our business such as Mobile, Video, Connected TV, and Audio. Data spend in the month of March spiked to an all-time record. We continue to invest in technology infrastructure, product development, and international expansion.  These areas of investment are critical to gaining additional market share. We expect the investments we are making now will help drive our next wave of growth in the coming years.”

First Quarter 2018 Financial Highlights:

The following table summarizes our consolidated financial results for the quarters ended March 31, 2018 and 2017 ($ in millions, except per share amounts):

  Three Months Ended 
  March 31, 
   2018   2017  
GAAP Results     
Revenue $  85.7  $  53.4  
Increase in revenue year over year  61%  76% 
Net Income $  9.1  $  4.9  
Diluted EPS $  0.20  $  0.11  
Non-GAAP Results     
Adjusted EBITDA $  18.9  $  6.3  
Adjusted EBITDA Margin  22%  12% 
Non-GAAP Net Income $  15.3  $  7.8  
Non-GAAP Diluted EPS $  0.34  $  0.18  

First Quarter and Recent Business Highlights Include:

Second Quarter and Revised Full Year 2018 Outlook:

Mr. Green added: “In 2018, we are off to a great start. The biggest brands in the world continue to shift their advertising spending to programmatic through our platform. As a result, we are raising our 2018 revenue guidance to be at least $433 million. At the same time, we are continuing to make large investments in areas critical to our future. We now expect our adjusted EBITDA to be $133 million for 2018. The secular tailwind of programmatic is strong. Our focus is on gaining share and revenue growth as this will ultimately maximize profitability over the long-term.”

The Trade Desk is providing its financial targets for the second quarter of 2018 and revised targets for its fiscal year 2018. The Company’s financial targets are as follows:

Second Quarter 2018:

Full Year 2018

Reconciliation of adjusted EBITDA guidance to the closest corresponding U.S. GAAP measure is not available without unreasonable efforts on a forward-looking basis due to the variability and complexity with respect to the charges excluded from these non-GAAP measures; in particular, the measures and effects of our stock-based compensation expense that are directly impacted by unpredictable fluctuations in our share price. We expect the variability of the above charges could have a significant and potentially unpredictable, impact on our future U.S. GAAP financial results.

Use of Non-GAAP Financial Information

Included within this press release are non-GAAP financial measures that supplement the Condensed Consolidated Statements of Operations of The Trade Desk, Inc. (the Company) prepared under generally accepted accounting principles (GAAP). These non-GAAP financial measures adjust the Company's actual results prepared under GAAP by excluding charges for depreciation and amortization, stock-based compensation, interest expense, net, and secondary offering costs. Tax rates on the tax-deductible portions of the stock-based compensation expense approximating 30% and 40% have been used in the computation of non-GAAP net income and non-GAAP diluted EPS for the three months ended March 31, 2018 and 2017, respectively. Since the other excluded charges are non-taxable, a tax effect for those charges was not included. Reconciliations of GAAP to non-GAAP amounts for the periods presented herein are provided in schedules accompanying this release and should be considered together with the Condensed Consolidated Statements of Operations. These non-GAAP measures are not meant as a substitute for GAAP, but are included solely for informational and comparative purposes. The Company's management believes that this information can assist investors in evaluating the Company's operational trends, financial performance, and cash generating capacity. Management believes these non-GAAP measures allow investors to evaluate the Company’s financial performance using some of the same measures as management. However, the non-GAAP financial measures should not be regarded as a replacement for or superior to corresponding, similarly captioned, GAAP measures and may be different from non-GAAP financial measures used by other companies.

First Quarter 2018 Results Webcast and Conference Call Details

About The Trade Desk

The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.

Forward-Looking Statements:
This document contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to expectations concerning matters that (a) are not historical facts, (b) predict or forecast future events or results, or (c) embody assumptions that may prove to have been inaccurate, including statements relating to the industry and market trends, and the Company’s financial targets such as revenue and Adjusted EBITDA.  When words such as “believe,” “expect,” “anticipate,” “will”, “outlook” or similar expressions are used, the Company is making forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give readers any assurance that such expectations will prove correct. These forward-looking statements involve risks, uncertainties and assumptions, including those related to the Company’s limited operating history, which makes it difficult to evaluate the Company’s business and prospects, the market for programmatic advertising developing slower or differently than the Company’s expectations, the demands and expectations of clients and the ability to attract and retain clients. The actual results may differ materially from those anticipated in the forward-looking statements as a result of numerous factors, many of which are beyond the control of the Company. These are disclosed in the Company’s reports filed from time to time with the Securities and Exchange Commission, including its most recent Form 10-K and any subsequent filings on Forms 10-Q or 8-K, available at www.sec.gov. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The Company does not intend to update any forward-looking statement contained in this press release to reflect events or circumstances arising after the date hereof.

Chris Toth
Vice President Investor Relations, The Trade Desk

Elizabeth Hess
Account Director, 5WPR

(Amounts in thousands, except per share amounts)
  Three Months Ended 
  March 31, 
   2018  2017  
Revenue $  85,668 $  53,352  
Operating expenses:     
Platform operations    22,897    12,549  
Sales and marketing    16,030    12,476  
Technology and development    17,701    10,461  
General and administrative    19,110    15,930  
Total operating expenses    75,738    51,416  
Income from operations    9,930    1,936  
Total other expense, net    700    792  
Income before income taxes    9,230    1,144  
Provision for (benefit from) income taxes    160    (3,765) 
Net income $  9,070 $  4,909  
Earnings per share:     
Basic $  0.22 $  0.13  
Diluted $  0.20 $  0.11  
Weighted average shares outstanding:     
Basic    41,629    39,167  
Diluted    44,543    43,557  



(Amounts in thousands)
  Three Months Ended 
  March 31, 
   2018  2017 
Platform operations $  796 $  229 
Sales and marketing    1,965    539 
Technology and development                       2,358    665 
General and administrative    2,164    889 
Total $  7,283 $  2,322 


(Amounts in thousands)
  As of As of
  March 31,
 December 31,
Current assets:    
Cash and cash equivalents $  138,952 $  155,950
Accounts receivable, net    556,733    599,565
Prepaid expenses and other current assets                     10,837    10,298
Total current assets    706,522      765,813
Property and equipment, net    18,046    17,405
Deferred income taxes    3,359    3,359
Other assets, non-current    11,129    10,587
Total assets $       739,056 $  797,164
Current liabilities:    
Accounts payable $  440,684 $  490,377
Accrued expenses and other current liabilities    29,057    28,155
Total current liabilities    469,741    518,532
Debt, net    —    27,000
Other liabilities, non-current    6,384    6,049
Total liabilities    476,125    551,581
Stockholders' equity:    
Preferred stock    —    —
Common stock    —    —
Additional paid-in capital    217,881    209,603
Retained earnings    45,050    35,980
Total stockholders' equity    262,931    245,583
Total liabilities and stockholders' equity $  739,056 $  797,164


(Amounts in thousands)
  Three Months Ended March 31,
   2018   2017 
Net income $  9,070  $  4,909 
Adjustments to reconcile net income to net cash
  provided by (used in) operating activities:
Depreciation and amortization    2,251     1,493 
Stock-based compensation    7,283     2,322 
Bad debt expense    369     3,347 
Other    (10)    (274)
Changes in operating assets and liabilities:    
Accounts receivable    42,387     59,190 
Prepaid expenses and other assets    (775)    (5,017)
Accounts payable    (49,698)    (87,940)
Accrued expenses and other liabilities    930     (770)
Net cash provided by (used in) operating activities    11,807     (22,740)
Purchases of property and equipment    (1,798)    (3,602)
Capitalized software development costs    (858)    (647)
Net cash used in investing activities    (2,656)    (4,249)
Repayment on line of credit    (27,000)    — 
Payment of financing obligations    —     (113)
Proceeds from exercise of stock options    1,212     275 
Taxes paid related to net settlement of restricted stock awards    (361)    — 
Net cash provided by (used in) financing activities    (26,149)    162 
Decrease in cash and cash equivalents    (16,998)    (26,827)
Cash and cash equivalents—Beginning of period    155,950     133,400 
Cash and cash equivalents—End of period $  138,952  $  106,573 

Non-GAAP Financial Metrics
(Amounts in thousands, except per share amounts)

The following tables show the Company’s GAAP financial metrics reconciled to non-GAAP financial metrics included in this release.

  Three Months Ended 
  March 31, 
   2018   2017  
Net income $  9,070  $  4,909  
Add back:     
Depreciation and amortization expense    2,251     1,493  
Stock-based compensation expense    7,283     2,322  
Interest expense, net    156     364  
Secondary offering costs    —     940  
Provision for (benefit from) income taxes    160     (3,765) 
Adjusted EBITDA $  18,920  $  6,263  
  Three Months Ended 
  March 31, 
   2018   2017  
GAAP net income $  9,070  $  4,909  
Add back (deduct):     
Stock-based compensation expense    7,283     2,322  
Secondary offering costs    —     940  
Adjustment for income taxes    (1,026)    (324) 
Non-GAAP net income $  15,327  $  7,847  
GAAP diluted EPS $  0.20  $  0.11  
Non-GAAP diluted EPS  $  0.34  $  0.18  
Weighted average shares outstanding—diluted    44,543     43,557