UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
SCHEDULE 13G
Under the Securities Exchange Act of 1934
 
(Amendment No. ___)*
 
The Trade Desk, Inc.
(Name of Issuer)
 
Class A Common Stock
(Title of Class of Securities)
 
88339J105
(CUSIP Number)
 
February 3, 2017
Date of Event Which Requires Filing of this Statement

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
 
[  ] Rule 13d-1(b) 

[x] Rule 13d-1(c)

[  ] Rule 13d-1(d)

*  The remainder of this cover page shall be filled out for a reporting person's initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page.
The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

 

 
CUSIP NO. 88339J105

 
1
Name of Reporting Person:
Abdiel Qualified Master Fund, LP
 
I.R.S. Identification No. of above Person (entities only) (voluntary)
 
 
2
Check the Appropriate Box if a Member of a Group
 
(a) [  ]
(b) [  ]
 
3
SEC USE ONLY
 
 
4
Citizenship or Place of Organization

Cayman Islands
 

NUMBER OF
5
SOLE VOTING POWER
0
SHARES
BENEFICIALLY
OWNED BY
6
SHARED VOTING POWER
323,067
EACH
REPORTING
PERSON
7
SOLE  DISPOSITIVE POWER
0
WITH
8
SHARED DISPOSITIVE POWER
323,067
9
AGGREGATE AMOUNT BENEFICIALLY OWNED
323,067
10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[  ]
11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
6.0% *
12
TYPE OF REPORTING PERSON
PN
 

* Based on 5,366,767 shares of Class A Common Stock outstanding as of November 4, 2016, as reported in the Issuer's Report on Form 10-Q for the period ended September 30, 2016 filed with the Securities and Exchange Commission on November 10 , 2016.
2

 
CUSIP NO. 88339J105

 
1
Names of Reporting Person:
Abdiel Capital, LP
 
I.R.S. Identification No. of above Person (entities only) (voluntary)
 
 
2
Check the Appropriate Box if a Member of a Group
 
(a) [  ]
(b) [  ]
 
3
SEC USE ONLY
 
 
4
Citizenship or Place of Organization

Delaware
 

NUMBER OF
5
SOLE VOTING POWER
0
SHARES
BENEFICIALLY
OWNED BY
6
SHARED VOTING POWER
12,133
EACH
REPORTING
PERSON
7
SOLE  DISPOSITIVE POWER
0
WITH
8
SHARED DISPOSITIVE POWER
12,133
9
AGGREGATE AMOUNT BENEFICIALLY OWNED
12,133
10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[  ]
11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
0.2% *
12
TYPE OF REPORTING PERSON
PN
 

* Based on 5,366,767 shares of Class A Common Stock outstanding as of November 4, 2016, as reported in the Issuer's Report on Form 10-Q for the period ended September 30, 2016 filed with the Securities and Exchange Commission on November 10 , 2016.

3

 
CUSIP NO. 88339J105

 
1
Names of Reporting Person:
Abdiel Capital Management, LLC
 
I.R.S. Identification No. of above Person (entities only) (voluntary)
 
 
2
Check the Appropriate Box if a Member of a Group
 
(a) [  ]
(b) [  ]
 
3
SEC USE ONLY
 
 
4
Citizenship or Place of Organization

Delaware
 

NUMBER OF
5
SOLE VOTING POWER
0
SHARES
BENEFICIALLY
OWNED BY
6
SHARED VOTING POWER
335,200 *
EACH
REPORTING
PERSON
7
SOLE  DISPOSITIVE POWER
0
WITH
8
SHARED DISPOSITIVE POWER
335,200 *
9
AGGREGATE AMOUNT BENEFICIALLY OWNED
335,200 *
10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[  ]
11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
6.2% **
12
TYPE OF REPORTING PERSON
OO
 

* Consists of 323,067 shares of Common Stock held by Abdiel Qualified Master Fund, LP and 12,133 shares of Common Stock held by Abdiel Capital, LP.
** Based on 5,366,767 shares of Class A Common Stock outstanding as of November 4, 2016, as reported in the Issuer's Report on Form 10-Q for the period ended September 30, 2016 filed with the Securities and Exchange Commission on November 10 , 2016.
4

 
CUSIP NO. 88339J105

 
1
Names of Reporting Person:
Abdiel Capital Advisors, LP
 
I.R.S. Identification No. of above Person (entities only) (voluntary)
 
 
2
Check the Appropriate Box if a Member of a Group
 
(a) [  ]
(b) [  ]
 
3
SEC USE ONLY
 
 
4
Citizenship or Place of Organization

Delaware
 

NUMBER OF
5
SOLE VOTING POWER
0
SHARES
BENEFICIALLY
OWNED BY
6
SHARED VOTING POWER
335,200 *
EACH
REPORTING
PERSON
7
SOLE  DISPOSITIVE POWER
0
WITH
8
SHARED DISPOSITIVE POWER
335,200 *
9
AGGREGATE AMOUNT BENEFICIALLY OWNED
335,200 *
10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[  ]
11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
6.2% **
12
TYPE OF REPORTING PERSON
PN, IA
 

* Consists of 323,067 shares of Common Stock held by Abdiel Qualified Master Fund, LP and 12,133 shares of Common Stock held by Abdiel Capital, LP.
** Based on 5,366,767 shares of Class A Common Stock  outstanding as of November 4, 2016, as reported in the Issuer's Report on Form 10-Q for the period ended September 30, 2016 filed with the Securities and Exchange Commission on November 10 , 2016.


5

 
CUSIP NO. 88339J105

 
1
Names of Reporting Person:
Colin T. Moran
 
I.R.S. Identification No. of above Person (entities only) (voluntary)
 
 
2
Check the Appropriate Box if a Member of a Group
 
(a) [  ]
(b) [  ]
 
3
SEC USE ONLY
 
 
4
Citizenship or Place of Organization

United States
 

NUMBER OF
5
SOLE VOTING POWER
0
SHARES
BENEFICIALLY
OWNED BY
6
SHARED VOTING POWER
335,200 *
EACH
REPORTING
PERSON
7
SOLE  DISPOSITIVE POWER
0
WITH
8
SHARED DISPOSITIVE POWER
335,200 *
9
AGGREGATE AMOUNT BENEFICIALLY OWNED
335,200 *
10
CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
[  ]
11
PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)
6.2% **
12
TYPE OF REPORTING PERSON
IN
 

* Consists of 323,067 shares of Common Stock held by Abdiel Qualified Master Fund, LP and 12,133 shares of Common Stock held by Abdiel Capital, LP.
** Based on 5,366,767 shares of Class A Common Stock outstanding as of November 4, 2016, as reported in the Issuer's Report on Form 10-Q for the period ended September 30, 2016 filed with the Securities and Exchange Commission on November 10 , 2016.

6

 
CUSIP NO. 88339J105
SCHEDULE 13G
 
Item 1(a)
Name of Issuer:  The Trade Desk, Inc.
 
Item 1(b)
Address of Issuer's Principal Executive Offices:
 
42 N. Chestnut Street, Ventura, CA  93001
 
Item 2(a)
Name of Persons Filing:
Abdiel Qualified Master Fund, LP
Abdiel Capital, LP
Abdiel Capital Management, LLC
Abdiel Capital Advisors, LP
Colin T. Moran
 
Item 2(b)
Address of Principal Business Office, or if None, Residence:
 
410 Park Avenue, Suite 930, New York, NY  10022
 
Item 2(c)
Citizenship:

Abdiel Qualified Master Fund, LP – Cayman Islands
 
Abdiel Capital, LP - Delaware
 
Abdiel Capital Management, LLC - Delaware
 
Abdiel Capital Advisors, LP - Delaware
 
Colin T. Moran – United States
 
Item 2(d)
 Title of Class of Securities:   Class A Common Stock
 
Item 2(e)
 CUSIP Number:  88339J105
 
Item 3
If this statement is filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is:
 Not Applicable.
 
Item 4
Ownership:
 
(a) through (c):
 
The information requested herein is incorporated by reference to the cover pages to this Schedule 13G.
 
Abdiel Capital Management, LLC and Abdiel Capital Advisors, LP serve as the general partner and the investment manager, respectively, of Abdiel Qualified Master Fund, LP and Abdiel Capital, LP.  Colin T. Moran serves as managing member of Abdiel Capital Management, LLC and Abdiel Capital Partners, LLC, which serves as the general partner of Abdiel Capital Advisors, LP.  Each of the Reporting Persons disclaims beneficial ownership of the shares reported herein except to the extent of its or his pecuniary interest therein.
 
Item 5
Ownership of Five Percent or Less of the Class:  Not Applicable.
 
Item 6
Ownership of More Than Five Percent on Behalf of Another Person:  Not Applicable.
 
Item 7
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company:   Not Applicable. 
 
Item 8
Identification and Classification of Members of the Group:  Not Applicable.
 
Item 9
Notice of Dissolution of Group:  Not Applicable.
 
Item 10
Certification:
 
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having such purpose or effect.
 


7

 
CUSIP NO. 88339J105
SIGNATURES
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Date:  February 3, 2017

 
ABDIEL QUALIFIED MASTER FUND LP
 
 
 
By:
Abdiel Capital Management, LLC,
its General Partner
 
 
 
By:
/s/ Colin T. Moran
 
   
Colin T. Moran, Managing Member
 
 
 
 
ABDIEL CAPITAL, LP
 
 
 
By:
Abdiel Capital Management, LLC,
its General Partner
 
 
 
By:
/s/ Colin T. Moran
 
   
Colin T. Moran, Managing Member
 
 
 
 
ABDIEL CAPITAL MANAGEMENT, LLC
 
 
 
By:
/s/ Colin T. Moran
 
   
Colin T. Moran, Managing Member
 
 
 
ABDIEL CAPITAL ADVISORS, LP
 
 
 
By:
Abdiel Capital Partners, LLC,
its General Partner
 
 
 
By:
/s/ Colin T. Moran
 
   
Colin T. Moran, Managing Member
 
 
 
 
COLIN T. MORAN
 
 
 
By:
/s/ Colin T. Moran
 
   
Colin T. Moran, Individually
 
 
 

8

 
CUSIP NO. 88339J105
EXHIBIT 1
JOINT FILING AGREEMENT
The undersigned hereby agree that the statement on Schedule 13G to which this Agreement is annexed as Exhibit 1, and any amendments thereto, is and will be filed on behalf of each of them in accordance with the provisions of Rule 13d-1(k) under the Securities Exchange Act of 1934, as amended.
Date:  February 3, 2017

 
ABDIEL QUALIFIED MASTER FUND LP
 
 
 
By:
Abdiel Capital Management, LLC,
its General Partner
 
 
 
By:
/s/ Colin T. Moran
 
   
Colin T. Moran, Managing Member
 
 
 
 
ABDIEL CAPITAL, LP
 
 
 
By:
Abdiel Capital Management, LLC,
its General Partner
 
 
 
By:
/s/ Colin T. Moran
 
   
Colin T. Moran, Managing Member
 
 
 
 
ABDIEL CAPITAL MANAGEMENT, LLC
 
 
 
By:
/s/ Colin T. Moran
 
   
Colin T. Moran, Managing Member
 
 
 
ABDIEL CAPITAL ADVISORS, LP
 
 
 
By:
Abdiel Capital Partners, LLC,
its General Partner
 
 
 
By:
/s/ Colin T. Moran
 
   
Colin T. Moran, Managing Member
 
 
 
 
COLIN T. MORAN
 
 
 
By:
/s/ Colin T. Moran
 
   
Colin T. Moran, Individually
 
 
 


9